Seven major problems in the operation of hotel engineering sanitary ware brands

December 05, 2022

At present, the competition in the sanitary ware market is already very fierce. In this case, how can sanitary ware manufacturers position themselves to better promote their own development? Sanitary ware manufacturers should actively understand the consumer market and position according to regional characteristics. Nowadays, there are many small and medium-sized second-line sanitary ware companies that always have various problems in their operations. The root cause is that they are still very familiar with the entire chain of hotel project sanitary ware branding operations, which makes sanitary ware companies gradually fall into the trap. A vicious circle, so what problems have occurred in the operation of these small and medium-sized hotel engineering sanitary ware brands, let's analyze them below.

1. Enhanced consumer brand awareness
In the past few years, the sanitary ware industry has gone from the big debate on E0, E1, and F0 environmental protection standards to the "fake environmental certification shady"...not only sounded the alarm for the sanitary ware industry, but also "forced" consumers to have unprecedented brand awareness Strong, the call for brand, integrity and service has become very urgent. Brand sanitary ware gradually enters people's families.

2. Expansion of major bathroom brands
More and more hotel engineering sanitary ware brands have built a sound sales network, whether it is the first-tier, second-tier or third-tier or fourth-tier markets, they can see the presence of major brands, making regional market competition continue to intensify, no matter in terms of product quality, grade, Small and medium-sized sanitary ware companies cannot compete with them in terms of design style, image, integrity, service, etc., and the market is gradually occupied by branded sanitary ware.

3. Quality problems of bathroom products
With the continuous maturity of the sanitary ware market, various high-tech technologies are widely used in sanitary ware production and technology. In order to ensure sufficient profit margins, small and medium-sized sanitary ware enterprises lack professional knowledge, professional production equipment, and standardized process technology and production environment. , The purchase of accessories is not standardized, malicious attacks, mutual price reductions and other bad competitions come and go, resulting in the phenomenon of cutting corners in order to save costs, and the serious decline in product quality.

4. Defects in bathroom enterprise management
Most small and medium-sized bathroom enterprises generally have low education, poor marketing awareness, and loose management, let alone a sound management system and professional marketing team; due to the lack of effective management, the overall productivity level is not high, and the industrial structure It is unreasonable, the production concentration is generally low, there are many low-end products, high-end and high-tech products are few, the development of functional products is weak, and the ability to meet individual market needs is poor. Design styles are copied blindly, and products are gradually lost. attraction.

5. Poor service of bathroom brand in hotel engineering
In the brand era, service has become an important part of product value, and the bathroom industry is the same. As a customized product, bathroom is not only the material itself, but also the post-sale service, pre-sale, in-sale and after-sale services are very important. For most small and medium-sized bathroom enterprises, because they only pay attention to the production of products, they often ignore the service of products, or the service level and service quality are not high, which makes the product competitiveness decline.

6. The execution ability of bathroom staff is low
Because "everything is based on the boss's order as the program of action", the employees of sanitary ware companies lack autonomy and creativity, which often leads to poor execution. The standards are not specific and regulation is absent.

7. There is a large shortage of bathroom talents
Small companies look at the boss, medium-sized companies look at the system, and large companies look at the culture! In many small and medium-sized sanitary ware companies, the boss is always busy. The start of work has led to the lack of talents in R&D, production, management, marketing, service, training and other aspects.

Kaiping Jenor Sanitary Ware Co., Ltd -a manufacturer for complete set of sanitary ware products, formerly known as Kaiping Renhe Sanitary Manufactory, has been focusing on sanitary products for almost ten years. Our main products areKitchen Faucet.Basin Faucet.Shower Faucet.Thermostatic Faucet.Bathroom Accessory.Soap Dispenser and so on...For more information, please contact us:
Tel :+86-750-2722067
Mobile Phone :+8618688523996
Email :lizy@jenorsanitary.com

Author:

Ms. Una

E-mail:

Una@jenorsanitary.com

Phone/WhatsApp:

8613536210614